I have a crazy idea...
I plan to use all of my money that I would use advertising this year and use it for networking. I know other wedding photographers will think I am nuts but I think it will be the best thing I can do for my business. This is how I plan to spend my time and money.
1. I am sending out CDs to every wedding vendor I have worked with in the past three years with hi-res photos that they can use. I will have my small branding/watermark in the corner just like my blog. If they would like to use the photo with out a watermark they can sign with this agreement http://docs.google.com/a/briankellogg.com/Doc?id=dgvbhf2w_09m99xgct. In the letter I will also explain that they can always view and download any of the images through my MobileMe.com site http://gallery.me.com/kelloggphotography
I will also encurage them to use Mpix.com for prints and get a few Canvas Gallery Wraps for bridal shows and to decorate their walls. I also tell them if they reffer me and I book a wedding. I will give them a leather bound album highlighting their business.
2. I am making a 20 page album layout of these images with Aperture and printing a ten dollar soft cover book highlighting their business through Apple. This book will be great for florists, venues, dress designers, even bands and DJs will love to show everyone the book with my branding on the front cover.
3. I also plan to make a 8x10 collage for every business I have worked with. I will give them a pack of 25 for free to start out. I will only charge one dollar per print after that because I have a deal with Pictage.com. You can download the psd here /Collage.psd
4. I might even give all of my wedding vendors one or two 11x14 Canvas Gallery Wraps as a nice gift.